PepsiCo's Naked Juice Company has settled the lawsuit for false advertising

PepsiCo’s Naked Juice Company has settled the lawsuit for false advertising

I reported on the outing of various “all natural” foods that were not natural, including the lawsuit against PepsiCo, owner of Naked Juice. See “‘Natural’ doesn’t mean natural, organic, or good.” The problem with the misrepresentation of Naked Juice was that it has both GMOs and synthetic chemicals in it.

Now, you can get up to $45.00 from PepsiCo if you ever bought Naked Juice and don’t have proofs of purchase (who is going to have these, anyway?) and up to $75.00 if you have proof of purchase.

All this is costing PepsiCo a few million dollars, literally a gnats eyebrow to the money they have. But it does cause them some irritation and sends a message. By the way, PepsciCo was one of the companies bankrolling the defeat of California’s “Right to Know” GMO labeling Proposition 37.

The deadline for submitting a claim is December 17, 2013 and you can read the settlement here and file a claim here. I urge anyone who has ever purchased Naked Juice to file a claim.


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